Too Many Choices at 4Food

I'm really not a big fan of this concept. There's an ever-changing list of potential ingredients from which to build your burger, but while total customizability and endless options seem like what we want, this doesn't really make us happier. I wish the 4Food (NYC: Murray Hill) entrepreneurs watched TED talks:

My silly combos were tasty not not remarkable, which is what happens when things are compiled haphazardly instead of purposefully.

I recommend doing what I did:

Sign up on their website, which gets you $12, and then get either 2 burgers for free or else basically one meal for free. You may as well try the place out for free!

4Food on Urbanspoon

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